Advertising
Advertising is an important component of a complete marketing strategy. When advertising is done incorrectly, resources– time, money & effort– are typically wasted, along with an organization’s potential. We can bring textbook knowledge, personal experience & professionalism to bear on your ad campaign so that your marketing strategy can succeed. Read through the advertisement services that we provide and consult with us on our consulting page!
Billboards & Displays
Billboards can boost the effectiveness of your marketing campaign. We can work with billboard companies to find locations that target your customer base, and we can combine eye-catching graphics with the right message. An inexpensive alternative to billboards is to set-up displays in local businesses or at community events where passersby can pick up printed material including educational items, order forms & membership applications. Signs that draw attention to the display would be just as appealing, but smaller than a billboard.
Advertising through email is very inexpensive, but if your ad ends up in the spam folder with hundreds of other messages, your ad campaign will fail. Plus, if you don’t follow the rules when you send bulk emails, your organization could be blacklisted, sending all of your future emails into the electronic garbage can– maybe forever. And, that’s just the start of the pitfalls of bulk advertising through email. Our professionals can steer a clear course for you to use email advertising as part of a comprehensive marketing program.
Print Media
When combined with beautiful graphics, an appealing layout and a powerful message, printed ads are both powerful & easy to use. They can also be more permanent than many other ad types because they remain handy until consciously discarded. Prints ads don’t disappear after you drive past them, or when the next commercial comes on, or when you click another link, or close your browser, or turn off your computer. We can help you create print media ads and educational materials that can be distributed through direct mail, public displays, newspapers, magazines, or by hand-to-hand contact.
Promotional Products
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Direct Mail
Instead of hoping that people see your ad somewhere in a sea of other ads & visual stimuli, put your ad right in their hand. Advertising through direct mail is more of a science than an art. Mailing lists that cover your target market are available, and the U.S. Post Office has created relatively inexpensive services that can reach thousands of people. Plus, we’ve made special arrangements with an outside company to put turn-key direct mail campaigns at your service. Direct mail is still an excellent advertising medium and one of the best ways to place educational material in the hands of thinking people.
Internet
As your target market increasingly uses the Internet’s search capabilities & becomes accustomed to clicking on ads found on trusted websites, your organization needs to not only be accessible, but also as dominant as possible. The ability to reach virtually anyone, anywhere in the world, through effective Internet advertising is becoming indispensable. And, social media can be used to boost traffic at your Internet site & educate viewers at the same time. We can build or enhance your electronic outreach & manage it too.
Radio & Television
If your organization cannot afford to make radio and television advertising the centerpiece of its marketing campaign, those media can be used to supplement the campaign, provided that the ad content is effective, properly placed, and well timed. We can help you boost the effectiveness of your marketing campaign by using radio or television. Radio advertising is far less expensive than television in terms of production & air time costs, and our contacts in the radio industry are eager to help us deploy ads that get quantifiable results.
Public Events
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